Tuesday, January 26, 2010

Death of Mumbai

Amit has made an unsual move, he has returned to Jammu after years of toiling in Mumbai , he was my room mate at Jogeshwari , at tanis house . He came to mumbai with a passion to understand the world of advertising, worked hard beyond ones imagination .Since we used to live in PG , the use of electricity has to be judicious so he used to study his books past midnights near the tanis Mandir lights.Spending one year with him, I was amazed with his dedication , single minded pursuit and commitment. In fact he was the instrumental in my going back to Jammu for MBA . I went to Jammu , then eventally to Delhi via Delhi London . He was in Mumbai working relentlessly, made four ads , i was happy to see those ads in Youtube and glad that he has finally achieved the mission on which he had embarked 10 years back. But Alas,on my recent trip to Mumbai, when I called him , he was in Jammu and made a move to return to Jammu. I was suprised ,its wasnt typical jammuite falling prey to easy life of Jammu, the reason has to do with the Mumbai , the place which is fast degenerating into a regressive state .The place has not progressed in these 10 years, the once a mine of creativility has gone into oblivious state with no sign of recovery .With the advent of Marathi manoos syndrome , its getting further in a Morass from where it will fall similar to that of Calcutta.It might be trivial to LINK amits exodus to the demise of Mumbai, but the underlying landscape is changing which will eventually force one day to write an obitiuary of Mumbai.....